What are sources and how is it useful?

What are sources and how is it useful?

Sources, are the different online and offline channels or platforms you use to reach out to your customers and get orders from them. To promote your products and services, you might utilize social media platforms, newspaper adverts, flyers, or any other approach. The Sources function allows you to track where your orders are coming from as well as how effective each source is. You can see which platforms create the most sales for you and where you could invest more time and money by using the Sources tool. This allows you to improve your marketing strategy and enhance your revenue. The Sources feature is an effective tool for better understanding your sales channel effectiveness, customer’s behaviour and preferences and tailoring your communication accordingly.

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